Foodservice Sales & Marketing Association

Understanding Manufacturers' Sales Agencies


Manufacturers often find that an outsourced sales force, sometimes referred to as a manufacturers' rep or manufacturers' agent, is a more cost-effective and more productive way to go to market than hiring their own captive sales force.

Outsourced sales forces are, however, sometimes the best kept secret of all the tools manufacturers use to bring their products to market.

Watch this fun 2-minute video to learn more.