Foodservice Sales & Marketing Association

FSMA Code of Ethics

The full text of our Code of Ethics is below. If you prefer, you can download a PDF version here.



FSMA Code of Ethics

WHEREAS, the Association was organized so that through unity of thought and purpose the business of its members and relations with the other components of the industry might be strengthened and advanced, and

WHEREAS, the Agent, through long established performance, has proven to be the most effective method for delivering sales, marketing and merchandising services, and

WHEREAS, all Members should devote their energies to their business in order to be among the best informed and the most capable industry representatives in each market.

NOW THEREFORE, every Member should adhere in good faith to the following principles of this code:

HONESTY AND INTEGRITY: The foundation of the Member's business is honesty and integrity. Members should loyally and faithfully serve their clients and always deal fairly with their clients' customers. No Member should engage in any inconsistent or irreconcilable activity, or knowingly permit any transaction to occur through their offices which is not fair to clients and customers alike.

COMPETITION: The use by a Member of any unfair or deceptive methods or tactics in competition with another Member, whether for their clients or for their clients' customers, is unworthy of Members of the Association.

INDEPENDENCE: The nature of the industry dictates that no Member shall, without the consent of its client, be employed by, owned by, controlled by or have an ownership interest in any client's customer while at the same time representing said client. Such relationships are inconsistent with the Member's capacity to fairly and honestly serve clients and to deal equitably with all customers.

CONFIDENTIALITY: Since the Agent often possesses confidential information concerning its client, faithful service to its client and reliable guidance to the client's customer cannot be guaranteed if actions and opinions are tainted by breaches of confidentiality.

COMPLIANCE: Members should cooperate with governmental agencies in every proper way.

DISPUTES: All Members should accept the principle of arbitration in disputes between themselves and their principals or buyers.